As Creative manager for an ongoing partnership with NBA Experiences, I lead the visual direction and creative execution for premium hospitality and fan engagement activations across more than half a dozen major NBA events each year.
Spanning tentpole moments throughout the NBA calendar, including the NBA Cup, NBA All-Star Weekend, international games, the NBA Draft, and NBA Summer League, my role focuses on building cohesive, premium brand experiences that elevate fan access and hospitality at every touchpoint.
Across these activations, I oversee the creative development of immersive fan and VIP experiences, including:
NBA Experiences Lounge
Exclusive shootarounds and court access experiences
Premium on-site hospitality environments
NBA Legend Appearances and meet-and-greet activations
Mascot Breakfasts
Behind-the-scenes arena tours
Fan photo opportunitiesÂ
As Creative manager, I oversee branding systems and visual execution across event environments, digital communications, and guest-facing touchpoints. This includes leading a team of designers responsible for on-site graphics, signage, promotional creative, social media assets, and email campaigns, ensuring a consistent premium experience while adapting to the unique personality and energy of each NBA event.
The challenge is balancing the prestige of the NBA brand with the excitement of live sports and experiential hospitality. Every creative decision is designed to deepen fan engagement, create memorable VIP moments, and deliver seamless branded experiences that extend far beyond the game itself.
This ongoing partnership requires rapid creative execution, cross-functional collaboration, and the ability to scale creative systems across multiple high-profile events each year — delivering polished, high-impact experiences for one of the most recognized sports brands in the world.
