The Interactive Battlecards project was developed for Stratifyd's internal sales team to enhance their engagement with potential clients during phone interactions. These horizontally oriented pages were meticulously designed to fit users' screens and featured interactive links, enabling swift navigation through various sections. This design facilitated real-time access to pertinent information, empowering sales representatives to respond promptly and effectively to client inquiries.
As the Art Director for this project, I utilized Adobe Creative Suite to create an intuitive and visually appealing interface. My responsibilities included designing the layout to ensure seamless navigation, selecting appropriate typography and color schemes to align with Stratifyd's branding, and incorporating interactive elements that enhanced user experience. By focusing on clarity and functionality, I aimed to provide the sales team with a powerful tool that streamlined their communication process and improved overall efficiency.
