The Paid Social Media Ads project encompassed the creation of various advertising materials tailored for platforms such as LinkedIn, Facebook, and Google AdRoll. These advertisements were designed as both standalone pieces and cohesive campaigns, incorporating a mix of static images and animated GIFs to effectively engage diverse audiences.
As the graphic designer on these projects, I utilized Adobe Illustrator and Adobe Photoshop to develop compelling visuals that aligned with each platform's unique specifications and audience preferences. My responsibilities included crafting eye-catching designs, selecting appropriate color schemes and typography, and ensuring that both static and animated content conveyed the intended messages effectively. By adapting the designs for use as single ads or part of broader campaigns, I contributed to a versatile advertising strategy that enhanced brand visibility and engagement across LinkedIn, Facebook, and Google AdRoll.
