Stratifyd Brand Guidelines was a document created to help marketing and non-marketing employees to understand how to represent the company in advertising and other public-facing documents.
Target Audience: Internal Stratifyd Employees
Comments: When I started at Stratifyd, there was no branding at all. They had a logo and that was it. I created these branding guidelines to help employees understand how the logo should be represented as well as a color palette, font usage and imagery usage.