The Stratifyd Branding Guidelines were developed to provide both marketing and non-marketing employees with a comprehensive framework for representing the company consistently across all public-facing materials. Prior to this initiative, Stratifyd's branding elements were limited to a logo, lacking a cohesive visual identity.
As the art director for this project, I utilized Adobe Creative Suite to establish a unified brand identity. My responsibilities included designing a consistent color palette, selecting appropriate typography, and defining guidelines for imagery usage. By creating this comprehensive branding guide, I aimed to ensure that all representations of Stratifyd, both internally and externally, reflected a cohesive and professional image, thereby strengthening the company's brand recognition and integrity.
