The VA Immersive Summit is an event focused on showcasing technological advancements within the Veterans Affairs (VA) system. To align with the event's emphasis on innovation, the creative team at Blackberg developed a comprehensive branding package that included advanced custom-designed motion graphics for the stage and various event collateral. This cohesive visual approach set the appropriate tone for the summit, enhancing attendees' experience and engagement. The project's excellence was recognized with an Honorable Mention at the 2024 Marcomm Awards.
As the art director for this project, I led the creative vision and execution of the event's branding. Collaborating closely with designers and stakeholders, I ensured that the visual elements reflected the summit's technological focus and resonated with the target audience. My responsibilities included overseeing the design of motion graphics, selecting appropriate color schemes, typography, and imagery that embodied the innovative spirit of the VA. By maintaining a consistent and engaging visual narrative, we successfully enhanced the summit's impact and contributed to its recognition within the industry.
